Marketing Your Property
Selling your home - The Real Estate Firm you choose is critical...Let Cass Inc. Realtors be your choice.
If you've decided to sell your home, chances are you're caught up
in a host of emotions. You may be looking forward to moving up to a new
dream house or facing the uncertainty of a major move across country.
You may be reluctant to leave your memories behind or eager to start new
adventures. Whatever turbulent feelings you're experiencing right now,
there are plenty of practical matters that need your attention. Keep in
mind the following considerations to help the whole process go more
smoothly.
The Price is Right:
When it comes to marketing your home nothing is more important than
the right price. Cass Inc. Realtors can eliminate any concern of
potentially over- or under-pricing your home. It mirrors the natural
buying and selling process, and can reduce the number of days a home is
on the market. We are experts in determining market value using a
variety of competitive market analysis tools. Contact us for a free
market analysis with no obligation. It's a great way to see how we work.
A Real Marketing Plan Means Maximum Exposure:
Consumers do not look to a single source to purchase a home. They
are researching and shopping on the Internet, local papers, real estate
sections of many periodicals they tend to come across. At Cass Inc.
Realtors, we believe marketing works best when it's pro-active,
consistent, and above all, integrated. This approach surrounds the
consumer with our property listings from traditional print and public
relations to direct mail and Internet exposure. Thus ensuring your
property will be previewed in consumer’s initial search and lead to a
personal showing where your Cass Inc. Realtor agent will bring all your
property’s unique features to life in full.
Internet Marketing:
Today more and more home buyers begin their home search online
using an Internet search engine. Cass Inc. Realtor embraces and
harnesses the power of the Internet. Our website is full of Buyer
centric tools to assist in the buying process. Our Portfolio Manager for
example, allows potential home buyers to create a free account, monitor
listings, save favorite listings/searches and get daily email
notification of new listings on the market. From here we can profile the
buyer and send them the information that best fits their needs.
Online Advertising:
In addition to placement in our web site, your listing will also be
seen each day by thousands of visitors to other major real estate
industry web sites including Realtor.com and NJMLS.com. That consistent
and powerful online presence means people using the Internet to find a
home in the Essex County area is probably going to find either your
listing or us.
Traditional Local Advertising:
To market specific property listings and create greater area brand
name awareness we also advertise aggressively in local area print media
and direct mail.
National Advertising & Public Service:
When you list with us, there are a variety of local, grass roots
marketing tactics that come standard. These include property information
sheets, a Cass Inc. Realtor For Sale sign in front of your property (if
allowed in your area, at your request), listing in the major multiple
listing service (NJMLS), public and broker open houses, flyers, mass
faxing and e-mail to buyers and cooperating agents.
Exposure to Local Buyers & Brokers:
When you list with us, there are a variety of local, grass roots
marketing tactics that come standard. These include property information
sheets, a Cass Inc Realtor For Sale sign in front of your property (if
allowed in your area, at your request), listing in the major multiple
listing service (NJMLS), public and broker open houses, flyer's, mass
faxing and e-mail to buyers and cooperating agents.
Dress Your House for Success:
You only have one chance to make a first impression. Your house is
no different. The way it looks day to day is usually different than the
way it should look when it's being marketed for sale. Our professional
sales associates will help you prepare your house for sale because they
know a well-staged home commands a higher sale price. Let us help you
dress your house for success and you'll reap the rewards!